As it is the pillar of building, make the animated video as influential as possible to gain advantage over your competitors. If your in-house resources are not skilled at doing this job, recruit specialized professionals or third party.
Right Position of Content Placement
Place your video in the suitable position preferably right spot as it catches attention of most readers quickly. Add the video content in your posts, blogs or sites as they engage audiences longer. Relevant video content helps the SEO (search engine optimization) or online marketing campaigns extensively. Keep in mind that wrong placement of content does not benefit.
Video Promotion by SEO
Have the site search engine optimized for relevant keywords on popular search engines like Google, Yahoo, Bing and run online video campaigns on search portals like YouTube, Facebook etc to receive more and more targeted visitors. The more visitors watch the content, the higher website ranks. Email Marketing is recommended also should you have database of your loyal customers. As a result, it leverages not only your SEO efforts but also improves website ranking in search engines.
Paid Promotion of Video Content
It is an expensive method but result oriented. If budget allows, paid campaigns are worth considering. It will rank video content up in search engines and encourage more visitors to access and share it. After sometime probably a few weeks or months (depending upon marketing goals), your video will set to rank organically and you can now safely quit paid promotions if the budget is limited.
Having determined the promotion strategy, you need to schedule the right time to execute your campaign. Organize the time intervals among few or several video to make your brand or items noticeable repeatedly by your audiences.
Video with Call to Action
The common mistake many advertisers commit is to create a wonderful video without linking a call to action like signup, buy now etc. It is rather like a store without payment counter. Your video content should clearly show call to action feature. The call to action leads to the conversions, making your efforts productive.
In Summary, marketing managers should create short time relevant video with call to action to advertise the product or services and promote such video on social networks like Facebook, YouTube etc as well as various search engines to achieve the sales target.