Entrepreneurs should utilize PPC, SEO services provider fully. This brief explanation helps them use these services. Know the services with simple examples and identify that you need actually to accomplish the desired results.
What is SEO Service
It is basically supposed to optimize the website, blog according to the search engines such as Google, Bing, Yahoo and the rest. In addition, it also optimizes your web properties for social media platforms (FB, G+, Twitter etc).
The organic SEO service is usually utilized for getting organic traffic through search engines for those specific keywords your services, products associate with. For instance you are a real estate agent at New York City and have a website. An SEO can optimize it in online search engines for relevant keywords like “New York City Real Estate”, ‘NYC Apartment”, and “New York City Office Space” etcetera. That means, if an audience type any of the keyword as query in search engine for real estate at NYC, your optimized website should appear on either top or first few pages of search engines (Google, Yahoo, Bing) all thanks to digital marketing strategy and work. In general, the top position a website appears, the more leads, business a website generates.
What is PPC
Another part of search engine marketing is paid campaign which is a short term activity. Even though it has been performed by SEO for long time, a few certified consultants these days claim that they are specialized into paid campaigns and thus can do it better than the normal SEO professionals do.
These types of campaigns are also run on search engines (Googles’ Adwords, Bing), social networks (FB, Linkedin, Twitter), and high trafficking sites (fashion, business, tech sites). This strategy is commonly based on PPC Search Marketing (Pay-per-Click) or CPM (Cost per Impression). PPC requires the advertiser to pay a fixed bid (Price) every time somebody clicks his campaign. These bidding, prices vary according to several parameters for instance keywords, geographies, competition level, exact search volume etc whereas CPM requires the advertisers to pay a fixed bid/price once his campaign is shown one thousand times. Paid Campaigns are suggested if you need quick results. For reference, if a new gift seller wants to take the advantage of Christmas to raise its revenue, the PPC program is helpful for him. Furthermore, if any company like Facebook interested in brand management and wants itself to be shown in front of users often, CPM program is worthwhile.
SEO and PPC Both
Yes it is also common. When companies do not want to lose any online visitor for a particular keyword, they use search engine optimization and paid promotions in combination. If you search the keyword “Car Insurance” for United States in internet, you can notice that many top appearing companies in search engine result pages [SERP] are also showing in advertisement section of search engines.
Any client should discuss his requirement, business goals with internet marketing company to know what is suitable for him. If you need cheap SEO services provider, Drop us a line today.