While browsing the social media sites or Google for that matter, we see a lot of ads nowadays. Attractive web banner ads, video campaigns, mobile apps promotions, informative blog posts are quite common while surfing the net. All these are nothing but different forms of digital marketing.
Today, the line between digital marketing and marketing is fading. They are no more different but are synonymous with each other. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.
Digital Marketing Boom
According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.
These are the statistics from around the world. Coming to India, as per reports from CMO council, the biggest beneficiary of advertising spent in 2014 was digital advertising. This was expected to grow by 35% and the results are already showing that we will reach that landmark.
Take any start up today – digital marketing is empowering them to compete against bigger conventional players at a far lower cost. Large organisations across IT, healthcare, hospitality etc are also realising the power of digital marketing to engage and nurture customers for branding, referrals and customer retention. Many startups have also jumped on the bandwagon with tools like WhatsApp using them for sales and promotional offers.
But, it’s not all merry. There is also trouble in paradise. There is a huge skill gap when coming to digital marketers today. The huge gap between demand and supply of digital marketers is also of concern. Digital marketing or social media as a marketing subject is not covered extensively (if covered at all) in most MBA classes. How does a new marketer master the platform that is reaping rewards all over the world?
Specialized Training to Make the Most of Web
This is where digital marketing training institutes come in. Digital marketing institutes provide hands on training about the various aspects of digital marketing and help individuals take up responsibilities with gusto. The various channels in digital marketing are:
- Search (Google, bing etc.)
- Search Engine Optimization (SEO) – organic way to get your website listed in search engines
- Search Engine Marketing (SEM) – Pay-per-click (PPC), display ads, Google Adwords, remarketing etc.
- Social Media Marketing (SMM) – could be free and paid. Paid ads include Facebook ads, Twitter ads etc.
- Content Marketing – Content is not a channel as per se, but content is what goes into your promotional blogs, website, social media channels, ads etc.
- Email marketing – organically build email lists
- Web Analytics – Google Analytics, insights
Digital marketing training courses aim to empower and enable young professionals to be ready for the dynamic world of digital marketing. Imparting the right kind of knowledge and training which help in skill development is the aim of digital marketing institutes in Hyderabad.
Krishna Kanth is a digital marketing expert with more than a decade of experience. He works as a trainer in one of the best digital marketing training institutes in Hyderabad who has helped more than a thousands of professionals in converting their dreams into reality. In his spare time, he likes to write, explore and travel the world.