How much is a keyword important for your website? If you are having an online book store, do you have more business from visitors searching for “literature books” or “fantasy novels?” the keywords visitors enter into search engines are easily available to webmasters, and Google Adwords keyword tool allows you to find this information. However, those tools do not give you the details of how good it is to receive traffic from those searches. To understand the importances of a keyword, first we need to understand our own websites, do some research and experiment- the classic web marketing formula.
Choosing the appropriate keywords for your site can make significant changes to your business and it ultimately helps your website to rank high in search engines. This On page optimization is one of the important tasks implemented to measure the worthiness of the existing keywords and determine newer and other set of phrases which are less competitive and which is more SEO friendly. Unless you have the exact combination of keyword, you cannot reach a high position in SERP’S. The following tips help you judge keyword worthiness in SEO.
The keyword you choose should be appropriate for your website’s content. When visitors use these keywords to reach your site, they should be able to find the information they are looking for in your site. They should be completely satisfied with what they find. This traffic results in financial rewards or other business goals.Once you’ve checked all these points you can proceed.
Search for the Term/Phrase in the Search Engines
Research the websites that have already shown up on the first few pages of search engine results. This gives you valuable information about the competition and also how competitive it will be to rank for the given term. Also you need to check if there are any search ads displayed along the top and right-hand side of the ranked websites. If you find them, it means a high valued keyword. If multiple search ads are running above the websites, then, the keywords are considered to be highly productive ones.
Buy a Sample Campaign for the Keyword at Google Adwords
If your website doesn’t favorably rank for the keyword in search engines, you can experiment it with “test” traffic to find out how well it converts. For this you need to open Google Adwords, select the option “exact match” and mention URL of the relevant page of your website. Carefully follow the impressions and conversion rate for at least 2-300 clicks.
Use the Collected Data to Find Out the Exact Value of Each Keyword
For example, if your search ad reports 5,000 impressions, of which 100 users have visited your site and 3 have converted for total profit of $300, then a single visitor for that particular keyword adds $3 to your business. Those 5,000 impressions in a day could lead to a click through rate of between 18-36% with a high ranking, which would mean your site will be receiving 900-1800 visits per day at $3 each.
Rakesh is owner at himwebsolutions.in. He provides SEO and guest posting services. He loves to write about technology and sports.