People love chatting, sharing views and socializing. They take great pleasure in expressing themselves freely on the internet. This freedom makes online conversations extremely volatile as keeping restraint becomes impossible in the midst of the chaotic sea called the internet.
In a sense, people keep talking about your business nonstop, on a 24 X 7 basis. Be its social media or forums or community site, your business is discussed, debated and torn apart by views and opinions shared by anyone and almost everyone.
It’s not possible to stop people from saying things about your business, giving harsh reviews to your products or criticizing openly your services. All this impacts your brand, either in the positive or negative. As a result, the need arises to build a brand and stop the reputation from getting besmirched that easily.
So, a business should hire a reputation management agency to build its online reputation and help the business grow and achieve success. The SEO agency in general will devise a solid strategy to build your brand and save it from harms.
Basics of SEO to Manage Online Reputation
Tracking and monitoring brands and their mentions
Evaluating and interpreting mentions
Engaging and acting with users
Building online presence
Countering negativity through positivity
Dominating search results
Relegating negative reviews towards obscurity
Communicating to users via both on-line and off-line routes
Steps in Building Online Reputation of Startup & Brands
Define your branding goals
What should be the brand identity? How should the target audience perceive the business? Whether it’s quality of a product or USP of a service, an agency will first know what your priorities are.
Go ahead after checking your existing reputation
For start-ups, it’s important to check their existing online reputation before moving up further. Search your brand name or title or anything associated with the business, and move ahead only if negative results don’t exist.
Beware of your personal reputation on the internet
Founders of start-ups need to be extra cautious of their personal reputation. They should leave behind no trail on social networks to give a peek into a past that is not as clean as customers would love to see.
Go social before launching the business
With the kind of prevailing competition, itwould not be unfair if start-ups go social well before the scheduled launch of the business to build a base. Let more people know your brand name even before the business is launched.
Occupy your slot on the internet
Create business profile pages, join network, do business listings and run a blog. Do all these to officially claim your digitals lot; someone else might do this with the purpose of bringing harm to the brand.
Interact with social users
The real purpose of going social is to connect with users out there. And this connect won’t be possible unless your business engages or interacts with users.
Seek reviews and feedback
Reviews and feedback help a business great deal in building its reputation on the internet. Using reviews, it can win the trust of customers and get more prospects online.
Reply with care and gravitas
While engaging and interacting with customers, you have to be ready to face negativity and criticism. Regardless of the nature of the query, you need to reply with care to douse customers’ doubts and issues, if any.
Monitor your mentions
And lastly, keep track of mentions your brand gets on the internet and its various channels. Be it your name, product or any aspect of the business, you can track them all to understand the goings around.
In a nutshell, a marketing agency has to work tirelessly to manage and build online reputation of brands and start-ups alike.
I am Abhilash Tyagi an SEO specialist with years of experience of the domain. I consult and guide brands on planning, execution and implementation of best SEO Service to help them with rankings and visibility. Currently, I am employed with Mind Digital Group.