What is Digital marketing?
Digital marketing is the latest technique of marketing that utilizes electronic machines like tablets, smartphone, computers, and television and game consoles. Digital marketing focuses on multiple platforms as well as technologies such as e-mails, websites, and web based apps (classic and mobile) and social networks like facebook, twitter and so on. Digital marketing is getting more popular with marketers as it facilitates them to target and track many sides including their Return on Investment (ROI) more exactly compared to other traditional marketing channels.
Winning Methods of Digital Marketing
It is also possible in offline traditional ways like Radio, SMS, and Television etc or by the medium of online channels like E-mails ads, Social Media, Banner ads, etc. In addition, digital marketing includes the Social Media Marketing to advertise product and services and build brand. The marketing experts of most organizations use the mixture of traditional and innovative marketing channels. It is globally used in most sectors such as consumer goods, tourism, finance, real estate etc to enhance users’ experience.
Brief Case Study On Digital Marketing
Blackberry Messenger (BBM) was a symbol of social status for teens in Mexico and Indonesia. Blackberry had the convenient handset and similar to QWERTY keyboard. Nokia had the challenge to enhance brand awareness and show using the new Nokia phone and open messenger platform What’s App instead of the discontinued BBM platform (only provided to BB users). Nokia wanted to dominate this market with the launch of its new tablet Nokia ASHA 303.
The solution was to highlight the limited social status you can achieve through BBM compared to the mass social influence gained by using What’s App alongside Twitter and Facebook on the Nokia handset.
Nokia demonstrated its latest phone as “Open” with an interactive campaign – QWERTY me. The campaign was a social game where users could send challenges for the lead character in the adverts, if the challenge was selected the user had the chance to participate in making the challenge occur. They talked to the QWERTY me team via Facebook, Twitter, SMS and What’s App challenging the lead character to progressively more ridiculous stunts.
The best challenges to life were brought in online movies which were uploaded on social media. Top of these challenges were broadcast on television which created the challenger social influence around the nations.
Over ten days, 13,500 challenges were sent via Facebook, Twitter and WhatsApp making 40 pieces of content being filmed, aired on TV and uploaded to YouTube within three weeks period. Brand awareness rose by 40%, the same as Blackberry. In these markets, the worth of Nokia increased by €20m in less than two months.