Ok, you have an interesting and engaging content strategy for your blog. So, what’s next?
A lot of you here might have been wondering why your blog posts aren’t selling at all. Sure, you do have an impressive content, but it doesn’t always guarantee you’ll win your audience’s attention. Even marketers who are working in the internet marketing agency, they still strive to promote their content on social media successfully. Just like us. But there’s a caveat, though, taking a step further can make or break your blog’s reputation – depending on how strategic you are.
If you think that promoting your blog on social media is just a piece of cake, then you better think again. In fact, many unsuccessful blogs were already forgotten. And I’m sure you don’t want your blog to fail. Right? That is, if you know how to promote your blog on social media effectively, you’ll have a desirable outcome.
There are certain steps or ways on how you can successfully engage your audience on your blog. And to give you a quick, simple and efficient idea, below are some tips for you to apply. Of course, this wouldn’t hurt you if you do.
Timing is Everything
Before clicking the share button, it is a must for you to know when your followers are usually online – if it’s morning, afternoon or evening. Although your followers have the same interests on any of your social media platforms, they may not be the same group of people. For instance, followers who engaged with your posts on Twitter may not be the same as those on Facebook. That means, your blog is not getting the most of your audience’s views.
Timing may sometimes be a frustration. But no worries! Just go directly to the Facebook Insight section of your business page and click “Post” to find out when your followers are mostly online. If your followers are active between 9:00 A.M to noon, it would be an ideal to share your blog posts to get more engagement and reach. And if you are using Twitter, FollowerWonk would be a great tool to know your audience’s activities.
Share them in LinkedIn Groups and Google+ Communities
Not all social media platforms are good for promoting. That means, the popularity of your blog would also depend on the platform you used. But if you want to make sure that your blog would reach your target audience, you better share them in LinkedIn Groups and Google+ Communities. Promoting your blog posts on these platforms allow you to share your content with like-minded people.
These two platforms have a lot of groups available but find relevant groups that would most likely be interested in your blog topic. If you’re writing about social media marketing, then find groups or communities who are also interested in that particular subject. This way, you’re not only generating blog traffic, but you’ll also get new ideas for your next blog post from the group.
Don’t Forget to Use #Hashtags
Unfortunately, not all marketers used hashtags effectively. If you don’t know, hashtags can help increase your blog shares, followers, engagement and link visit. Using the right hashtag is a perfect way to increase the reach of your posts. But be careful, according to a study from Statista, posts with over 10+ hashtags has much lower audience’s interaction than those with only 1 to 2 hashtags. In fact, people don’t like and would avoid posts with unnecessary, irrelevant hashtags.
Choosing the right hashtag is a crucial thing for you to consider. And to come up with a good one, make sure to be specific and stick to your theme when deciding on what hashtag to use. With that, you’ll increase your audience’s reach and engagement.
Use Twitter Chats
Twitter chat is one of the places you’d don’t want to miss. This is the time when you can share, learn and generate informative conversations with influencers online. During a Twitter chat, the host will most likely have questions prepared for a particular topic they will be focusing on that day. Of course, you can share your insights or even share answers that are relevant to your blog post.
Additionally, your blog doesn’t just get viewed and shared by the participants on Twitter chat, but it is also linked in the chat summary on the SEMrush blog as well. Just be mindful when tweeting your blogs into a Twitter chat – you want to help, not just promote.
Paid campaign is one of the most common ways to promote your blog. Whatever social media platform you’re using, you can increase your audience’s reach with just a couple of money. And what’s more interesting with paid campaigns? You can target your potential audience based on their behaviors, interest, demographics, and events. In this way, it would be much easier to target individuals with the most relevant post that you are promoting.
Conveniently, these platforms will notify you whenever your blog post is performing well. You’ll also know the statistics of your blog traffic; be it on Facebook, Twitter and LinkedIn.
When you are a marketer, knowing what and what’s not to do when it gets down promoting your blog is a must for you to consider. Again, this can be the breakthrough, depending on how strategic you are in promoting your blog posts.
Tristan Jasper is a marketer, entrepreneur and a freelance blogger. He’s currently working as a digital marketer at one of the top digital marketing agency in the Philippines.