Implement these easy ideas into the website of a startup in order to increase leads, conversions and develop interest of your new brand among the prospective customers. Let’s have a quick look at them.
Keep Impressive Look and Feel
Pay attention towards the graphics for the awesome look and feel. Professionally designed web pages consist of beautiful logos, color combination of fonts, pushbuttons (call to action), theme and background, font size and style, widgets etc.
Make it Mobile Responsive
Keep in mind that majority of users will browse the website of startup company by tablets. The sites which are not smoothly accessed through mobile are usually closed by users that means high bounce rate in terms of search engine optimization.
Don’t Miss Main Pages
Although it depends upon the business, a few pages that are figured out important for all size and type of trades are:
- About Us
- Our Products / Services
- Our Blog
- Contact Us
If possible, try to add the additional pages such as pricing, jobs, press, management team, subscribe with us and so forth.
Use Brandable Domain Names
All websites are browsed by their respective domain names. Use a brandable domain name to get the startup extraordinary online and offline. Do not put the main domain name of company on new tlds. Only .Com is recommended.
Live Chat Benefits Startup Website
If possible, add the feature of live chat option to the site of startup company so that users, prospective clients can interact with firm’s business team to collect more information about product or service. It increases the chances of leads generation without spending the additional money.
Keep Navigation Simple
An easy navigation helps users access the required information they need and have them operate the site without wasting lot of time and effort. The better is the navigation, the easier is the site to use. On the other hand, complex navigation can cause users to quit the site which in turn boost bounce rate sizably.
Rapidity Pleases Users
Websites that loads fast are accessed more than those slower rivals. Online users do not tend to wait long to visit a web page. Host your startup website on a good reliable website hosting provider company. In addition, a good hosting company has almost zero downtime that means a startup website is available (LIVE) at all times.
Refer to the Rival Site
Take a reference to the site of other entrepreneurs who are already in the similar trades over a long period of time and appearing on top for the same keywords that the startup would be categorized into. The work out may help you add something new or highly relevant which is industry specific and beyond the knowledge of the web designers working on startup’s website.
If a startup seems that its customer belongs to different geographies, website content should be presented in their native languages. In addition, main price based information like pricelist, catalogues etc should be in domestic currencies of customers.
Security Features for Startup Website
Internet is full of hackers, spammers and the like and websites are often prone to undergo the malicious threats. That’s why it is essential to protect the site by installing specific antivirus programs / plug-ins, captchas etc as well as keep the backup of complete website from time to time.
The ideas are shared by the in-house team of Expras that focuses on brandable domain names and digital marketing.